The Tempest Of Innovation Has Brought Forth The Socially...

The tempest of innovation has brought forth the socially antithetical devil himself, social media. It perceives to introduce every aspect of your life from morning to night – keeping you alert until the battery dies. Simple tasks have become ever more time consuming due to the terrible urging of sinister push notifications. The devil hasn t just brought an intense hostility to being social into play, it also brings forth other different cards in the face of its seemingly good intentions. All of this is fully encapsulated in the obscurity of social media. Communication in the past was simple and meaningful. It was exceptionally short-sighted and required a more noteworthy arrangement of exertion this typically included writing, stamping, encompassing, conveying and lastly posting the letter. This was an enjoyable labour that gave greater meaning and sincerity to the message you wished to deliver, than effortlessly tapping on a screen and pressing the send button. This ‘easier’ alternative is social networking. It has managed to re-mould our way of communication bringing us further into the â€Å"Future† as we like to believe, but is this way of socialising really bringing us a better future? We sit serenely with an, iPhone in our grasp, our lap or some place near our reach skimming through the devil’s domain - not paying a solitary piece of thoughtfulness regarding the demolition we re intuitively making each day ourselves, as well as to the whole of society. This

Ethel’s Chocolate Lounges Back to the Future Chocolate...

Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/2011 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation. The Mars Corporation is the same corporation that makes the famous MM candy. In the case study on Ethel’s Chocolate Lounges we learn that the Mars Corporation has made many modifications to better the chocolate lounges. They strive to be more like Starbucks, and to sell the experience of having great atmosphere, gourmet chocolate, and at very reasonable prices. Through marketing strategies the Mars Corporation had many†¦show more content†¦Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them. 3. Justify which factor you think will motivate a consumer the most. The factor I believe a consumer is motivated by the

Financial Reporting & Analysis

Questions: 1. Briefly discuss the key characteristics of the following investment schemes:i. Live Fundsii. Pension Fundsiii. Investment Trustsiv. OEICsv. Unit Trustsvi. SICAVs2. Explain the settlement method of investor transactions by Authorised Fund Managers (AFMs) including the alternative settlement method. Answers: 1. i) Life Fund It comprises of stock, bonds, cash, and various other alternatives where the life assurance premiums are paid, and claims are settled. Insurers, as well as pension providers, purchase it. This is a good strategy to mitigate the risk and keep building the funds. The risk can be averaged and a corpus can be made of high quality stocks, bonds, and cash. (Horngren, 2013). This helps in contingent activities and support to the insurer.ii. Pension funds it is a fund formed by the employer that helps in the management of the investment of the employees funds that pertains to retirement. This helps the employee during the time of retirement and enables proper management (Horngren, 2013). This is one of the strategy and popular activity that helps the employees during the time of retirement. Money can be deposited in the pension fund account by the employee and the employee and can be withdrawn at the end of the serving period. iii. Investment trust- It is a type of collective investment and are closed ended funds. It can issue only fixed a number of shares. It holds securities of other firms. It cannot be bought and sold under the normal scenario like stocks and bonds. Hence, the liquidity factor is less in this case and collective investment tool. iv. OEICs It is an innovative way to invest in the stock market. Here the pooling of money happens with other investors. It caters to different risk behaviour and hence, diversification and operation are easier. The money is pooled and hence, invested in a strong manner that is guided by the fund manager (Horngren, 2013).The fund manager invests in different segment and since, the investment is huge it is diversified and the return is huge in this case. It is a popular means of investment and beating the risk in the market. It is similar to mutual funds that diversify the investments. v. Unit trust - It is a type of collective investment framed under a trust deed. They are open-ended in nature and, therefore, the units can increase or decrease depending upon the net sales. This implies it can be bought and sold thereby an increase or a decrease in the investment can happen at any point of time. The major highlight is the faming of the trust deed that helps in investment. vi. SICAVs It is an open-ended collective scheme. The investors that are participating in nature generate the value. The investors can extract his fund at any point in time. The value is generated by dividing fund investment by the outstanding shares (Brigs, 2013). It can be said one of the liquid components that is advantageous to the investor. It offers liquidity and helps in generating value that is a unique combination. 2. The Authorized Fund Manager undertakes the settlement mechanism. The AFM undertakes the request of the investors and then computes the value by dividing the investment with the shares that are outstanding (Brigs, 2013). When the investor puts his request, the fund manager does the computation. After the value is computed, the fund managers progress with the request. The units are multiplied, and the value is generated. The request of the investor is initiated, and the manager settles the accounts. The settlement of the account is done in partial or in full. Whenever, the investor is desirous of the money, then a request can be initiated that will help him to withdraw the funds. It is a good way to keep liquid funds in hand as it offers paramount liquidity. References Brigs, A 2013, Financial reporting analysis, Mason, Ohio: South-Western. Horngren, C 2013 Financial accounting, Frenchs Forest, N.S.W: Pearson Australia Group.